Apple has announced its first folding iPhone, called the iPhone Duo, priced at £1,999, according to bbc.co.uk. The launch marks the first major product move by the company's new chief executive, who took centre stage at the unveiling, The Guardian reports.

The announcement was made on Wednesday, 09 September 2026, alongside other hardware. Coverage listed by GSMArena.com also included the iPhone 18 Pro, Watch Series 12 and Watch Ultra 4.

bbc.co.uk describes the £1,999 device as a significant gamble for the incoming boss, while The Telegraph, which had an early hands-on with the phone, reported that its price is not the only thing that sets it apart.

Apple itself confirmed the product in a post titled "Apple unveils iPhone Duo," and The Guardian framed the event around the new CEO's public debut. The coverage places the foldable at the top of a wider hardware refresh rather than as a standalone release.

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No sales figures, shipping dates or technical specifications were included in the material reviewed, and Apple has not yet given further detail beyond the announcement.

What to watch next: whether the iPhone Duo's high price is matched by demand, and how the new CEO's first flagship bet is received once the device reaches customers.